Excellent Customer Service Equals Customer Loyalty

By Adriana Noton

For any business to be successful you need more than just a good product or service that you provide. You need to keep your clients coming back to your business for more. How do you do that? I am going to give you tips on acquiring customer loyalty. These tips will help you think about ways to get your customers back to your store time after time, for example through using Loyalty cards.

Great customer service is the phrase of the day. Treat your client like a king or queen, give individual attention. Every time you do this you and your store will shine like a star. Clients like to be treated like this simply because you are going the extra mile for them, and that makes them feel special. They will then tell their friends and they will be your clients for the life of your business.

One of the most important things you can do for your customers is communicate, and listen. Answer you emails promptly and returns phone calls. Deal with complaints with professionalism and understanding. Make sure that your hired employees know how to take care of complaints as well. If you make yourself available to your customers they will know that you care about their needs.

If there are times that you will be out of your office you will need to have a manager act in your place if there is a problem, or a client just needs help with merchandise. One thing you can do after you have helped this person with finding something in the store or whatever the case may be is to give a small free gift. Just slide it in the back and later when the client opens the bag they will be surprised, and want to come back to shop at your shop again.

Incentive programs are becoming more popular for business owners. A good example of an incentive program is buy one product get one free. Another would be the reward points system. If your client buys 50 dollars worth of products then they get ten dollars free products. Always keep the sales going and clearance sales from time to time.

Learn the name of each of your clients. Understand what it is that your customer buys and keep it in stock. Keep adding products to your line that compliment what they are buying. For example if you sell organic body soap, then you can add organic body spray in the same fragrance to compliment the soap. Remember everything you do is to keep your clients coming back to buy from you.

There are other customer incentives that you can start in your store. You could do a quick search on the internet to find the answer. Continue giving great customer service and you will find most of them come back and purchase your products. You should be available twenty four hour a day seven days a week. By doing this you are showing you are there when you are needed.

Obviously getting clients to come in to your place of business and having them return is the name of the game. If you choose to use the incentive programs go with more than one. After you begin these programs you must market them letting the public know. As always having a customer service class to teach you employees is a wonderful idea. I am sure your customers will thank you for that. - 30544

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