Does Your Establishment Qualify as Restaurant Elite?

By Jose L Riesco

What sets your location apart, gives it a special buzz, makes people talk about it, prompt their friends to attend and generally establishes it as one of the restaurant elite? This is a question that every entrepreneur in this position should ask him or herself, as it is a position that each location should aspire to.

To survive, as human beings we need to consume a certain amount of food each day. We have, unlike other species on the planet evolved this process into something of an art. We're not just looking for the bare utensils and food that we need to survive, rather we are looking for a special social occasion and an entire industry has grown up to look after us in this respect. The restaurant owner today must be able to provide a first-class experience to assuage our needs.

What does it take to qualify for the restaurant elite? Most of the successful businesses in this area offer a seamless experience. This has been established through a lot of work and dedication and begins from the time that we leave the house to travel to the restaurant. Reputation is everything as a solid foundation to work on.

Primarily, for the client to really remember the experience at your establishment, you have to get everything right. A lot of this will stem from your pre-opening. The ambience and the decor must be conducive to the presented style and you must pay total attention to detail in every respect to be considered restaurant elite.

Isn't it true that you do not have total control over all the elements needed to rank your business as restaurant elite? Many believe this to be the case, although it is also true to say that if you do an adequate amount of preparation and planning then most things will fall into place. One example of an intangible element -- to enable your dining party to have the optimum experience there will need to be an "appropriate" number of other diners contributing to the ambience.

As a restaurateur, you should spend considerable time honing the customer service experience. While the food quality and presentation is highly important, the manner in which it is delivered and the attention given need plenty of focus. It goes without saying that the service staff should be top notch and know all about the menu, but they must be willing to be attentive in just the right amount, not too much and not too little.

Timing is essential in the delivery of the customer experience to enable you to qualify as restaurant elite. This applies to your entire staff from top to bottom and you must have a comprehensive and finite plan for all concerned. Remember that if one element is not in place, the entire experience can be spoiled.

Your goal as a business owner is to ensure that when clients leave the building they are so happy with their experience that they are ready to recommend you to their friends. To establish this and move toward your goal on the list of restaurant elite, you must ensure that passion is evident throughout the operation and flows from yourself down. It doesn't matter what theme and style you have chosen, every member must be committed to doing more than what it takes to make it work. - 30544

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